Dealing With Regular Guests

About This Course

Regular guests are the heartbeat of a successful hospitality business. They bring consistency, loyalty, and word-of-mouth marketing that no advertising can match. This course helps F&B staff build stronger relationships with regulars by understanding their value and delivering personalised, memorable service every time.

In this course, you will learn:

• Why regular guests are essential to long-term success

• How to personalise service through small details that matter

• Techniques to anticipate guest needs and create memorable experiences

• How to communicate with care and confidence

• Tips for remembering guest preferences and building loyalty

Each chapter includes a short quiz, with a final assessment at the end of the course. Successful completion earns a certificate demonstrating your knowledge of “Dealing with Regular Guests In F&B.”

Course Curriculum

4 Chapters

Chapter 1 - Understanding the Importance of Regular Guests

Highlights why regular customers are essential for long-term success, covering benefits like cost efficiency, loyalty, valuable feedback, and word-of-mouth promotion.

Chapter 2 - Creating Amazing Guest Experiences

Shows how to anticipate guest needs, personalise service, and create memorable moments through thoughtful touches, atmosphere, and consistency.

Chapter 3 - Communicating with Care

Covers communication techniques such as active listening, empathy, genuine interest, and handling feedback professionally to strengthen guest relationships.

Chapter 4 - Remembering Your Guests

Explains how to use guest profiles, maintain service consistency, and apply memory techniques to personalise interactions and make guests feel valued.